MADE WITH YOUR SKIN IN MIND.
Some of our garments are made with materials and details chosen with sensitive skin in mind.
Here’s what we mean
1.WHAT IS FRENCH TERRY COTTON?
SOFT. BREATHABLE. COMFORTABLE.
IDEAL FOR SENSETIVE SKIN
Terry cotton is a cotton fabric made with small loops on its surface.
These loops give it a soft, textured feel while cotton naturally offers breathability and moisture absorption
WHY WE LIKE IT
SOFT TOUCH
Comfortable against the skin.
BREATHABLE
Allows air to move through the fabric.
ABSORBENT
Naturally absorbs moisture.
COMFORTABLE
A soft, substantial feel made for everyday wear.
2.WHY WE AVOID PRINTED NECK LABELS
BECAUSE YOUR NECK DOESN'T NEED EXTRA CONTACT.
Printed neck labels put inks and printing materials directly against the skin.
For people with sensitive skin, unnecessary contact can sometimes contribute to discomfort or irritation.
So where possible, we choose not to print our branding on the inside of the neck.
LESS UNNECESSARY CONTACT.
MORE COMFORT.
our logo doesn't need to sit against your neck all day.
We can put our branding elsewhere.
Your comfort comes first.
WEAR THE CLOTHES. NOT THE LOGO
ONE IMPORTANT THING
WE ARE NOT SAYING EVERY WHYT ONE PRODUCT IS SKIN-FRIENDLY.
Different garments need different materials.
Our cotton garments are designed with comfort and skin contact in mind.
Our bombers and other outerwear may use polyester or other materials when they are better suited to the garment.
We choose the material for the product — not just for the claim.
So always check the individual product's fabric and details before buying.
OUR APPROACH
WE THINK ABOUT WHAT TOUCHES YOU.
From the fabric you wear...
to the details we choose to leave out.
We can't promise that every fabric is right for every person.
But we can promise to think about it.
WHYT ONE
WEAR THE CLOTHES. NOT THE LABEL.